How meaningful “intent text” can replace Lorem ipsum and rough copy.

It’s a familiar scene to any UX design team: Gathered with stakeholders to review some low-fidelity mockups, the presenting designer says: “Now listen, these mocks just have placeholder text, so don’t worry about the exact wording.”

And then, of course, the stakeholders proceed to give extensive feedback on the copy anyway. Sigh.

It’s easy to understand why review sessions can go this way. Content plays a crucial role in a product’s usability. That’s why it’s so important that the words on the screen receive the same careful consideration as the other elements of the design.

How placeholder text can fail design teams

Many design teams use placeholder…

Cat Overman

Content strategist at Zillow. Friend to dogs. Frequent baker & sewist. Sometime bossypants.

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